Senior Marketing Strategist & Lead Generation Specialist

Location: Noida, NCR
Experience: 5–8 Years

About Klypup

Klypup is an AWS Partner and a digitally native cloud services company helping businesses leverage the power of AI and AWS. As a fast-growing startup on a mission to achieve $50M ARR by 2030, we’re looking for founding team members who want to build, lead, and create lasting impact.

As our Senior Marketing Strategist & Lead Generation Lead, you’ll build Klypup’s marketing engine from the ground up. Working directly with the CEO and CTO, you’ll own the go-to-market strategy, demand generation, and growth across India, APAC, and the Middle East.

Your Mission

Marketing Strategy & Planning

• Develop the go-to-market (GTM) strategy for Klypup’s Cloud and AI services.
• Define Ideal Customer Profiles (ICPs) and buyer personas across industries.
• Create compelling positioning and messaging that differentiates Klypup.
• Build annual and quarterly marketing plans with measurable KPIs.
• Conduct market research and competitive analysis across India, APAC, and the Middle East.
• Allocate marketing budgets across channels and measure ROI.
• Present marketing strategy to founders, board members, and investors.

Demand Generation & Lead Generation

• Build and scale a multi-channel lead generation engine from scratch.
• Design and execute Account-Based Marketing (ABM) programs for enterprise customers.
• Create demand generation campaigns across:
  • LinkedIn Ads
  • Google Ads
  • Organic Marketing
  • Events
  • Partnerships
• Define lead scoring and qualification frameworks.
• Build marketing automation workflows for lead nurturing.
• Implement attribution models to measure campaign effectiveness.
• Own pipeline contribution targets and MQL-to-SQL conversion rates.
• Optimize Cost per Lead (CPL) and Customer Acquisition Cost (CAC).

Partnership & Ecosystem Development

• Build co-marketing programs with AWS, including webinars, events, and case studies.
• Develop relationships with AWS Partner teams.
• Build partnerships with system integrators and technology vendors.
• Identify speaking opportunities at AWS Summits, AWS re:Invent, and regional events.
• Build relationships with industry analysts, media, and influencers.

Team Leadership & Marketing Operations

• Hire and build the marketing team from the ground up.
• Mentor and develop junior marketing professionals.
• Implement the marketing technology stack (CRM, marketing automation, analytics, and ABM tools).
• Create marketing processes, workflows, and SOPs.
• Manage external agencies and marketing vendors.

Brand Building & Thought Leadership

• Position Klypup’s founders as thought leaders in Cloud and AI.
• Develop executive content strategy across LinkedIn, articles, podcasts, and speaking engagements.
• Create PR strategies and build media relationships.
• Drive analyst relations and industry recognition.
• Strengthen Klypup’s brand across target markets.

What We’re Looking For

Experience

• 5–8 years of B2B marketing experience.
• Minimum 3 years in a strategic or leadership role.
• Proven success generating significant marketing pipeline.
• Experience building lead generation programs from zero to scale.
• Demonstrated success creating and executing GTM strategies.
• Strong track record achieving MQL and pipeline targets.
• Experience managing annual marketing budgets with ROI accountability.
• Background in SaaS, Cloud, Enterprise Software, or Technology Services.

Core Marketing Skills

• Account-Based Marketing (ABM)
• Marketing Automation (HubSpot, Marketo, Pardot, Salesforce Marketing Cloud)
• Marketing Analytics & Attribution
• Paid Marketing (LinkedIn & Google)
• SEO & Content Marketing
• Event Marketing
• Partnership Marketing
• CRM Management (Salesforce or equivalent)
• Conversion Rate Optimization
• Funnel Optimization & A/B Testing

Leadership & Strategic Skills

• Experience hiring and leading marketing teams.
• Strong cross-functional collaboration with Sales, Product, and Leadership.
• Excellent executive communication and presentation skills.
• Strategic thinking with a long-term growth mindset.
• Comfortable working in fast-paced startup environments.
• Ability to balance strategic planning with hands-on execution.

Preferred Experience

• AWS or Cloud technology marketing experience.
• Understanding of AI, cloud migration, or infrastructure services.
• Enterprise B2B sales cycles (6–12 months).
• Regional marketing experience across India, APAC, or the Middle East.
• Active use of AI tools for content creation, research, analytics, and campaign optimization.

Application Requirements

Please include:

• Resume highlighting measurable business impact.
• Pipeline numbers, MQL volumes, and revenue contribution.
• Case study of a successful demand generation campaign.
• Your perspective on B2B marketing in the AI and Cloud era.
• Availability to join within 30–60 days.

What We Offer

Career & Growth

• Direct access to founders and strategic decision-making.
• Opportunity to shape Klypup’s entire marketing function.
• VP/Head of Marketing growth path.
• Equity participation opportunities.
• Regional ownership across India, APAC, Japan, and the Middle East.

Learning & Benefits

• AWS partnership benefits.
• AWS certifications.
• Executive coaching.
• Global travel opportunities.
• Industry-leading compensation with performance-based bonuses.

Culture

• Founder-led, high-growth startup environment.
• Flexible work model based in Noida.
• Work directly with the CEO, CTO, and Sales leadership.
• Build the marketing playbook that will help drive Klypup’s journey to $50M ARR.

Bonus Points

We’d love to see candidates with:

• AWS Certifications
• Experience marketing Cloud or AI solutions
• Startup marketing leadership experience
• Experience building teams from scratch
• Published articles or thought leadership
• Successful ABM campaigns
• International market expansion experience

Success Milestones

First 6 Months

• Launch GTM strategy.
• Build marketing infrastructure.
• Generate initial pipeline.
• Hire the first marketing team member.

First 12 Months

• Build a predictable lead generation engine.
• Strengthen AWS partnership marketing.
• Establish executive thought leadership.
• Expand marketing across regional markets.

First 24 Months

• Lead a high-performing marketing team.
• Build a strong multi-region brand presence.
• Position Klypup as a category leader in Cloud and AI services.

Klypup is an Equal Opportunity Employer.

Be the founding marketing leader who builds Klypup’s marketing function from the ground up.